Paymenow puts money back in users’ pockets with Cell C Rewards partnership

Earned wage access (EWA) fintech, Paymenow has partnered with Cell C to offer exclusive airtime and mobile data rewards to users – allowing them to free up cash that would have been spent on buying additional data or airtime.

“Our mission is to empower South Africans to reach their financial goals. That is why we are always looking at new valued-added services to help our users make the most of their hard-earned wages,” says Paymenow CEO Deon Nobrega.

“At a time when the cost of living is rising, petrol is more expensive and food prices are soaring, we want to help users stretch their money further and our partnership with Cell C does just that. We are excited to see how it will transform the lives of our users.”

Every day, South Africans spend roughly 3 hours and 30 minutes connecting to the Internet, or social media channels, via their mobile devices. Considering the increase in data usage, the cost of mobile internet adds up quickly. But as the world becomes increasingly connected, data and airtime are no longer a luxury, they are a necessity.

When recharging with Cell C Airtime, users will receive additional anytime data, WhatsApp data and on-net minutes for FREE. There are no cost implications for Paymenow users to worry about when registering, and apart from earning these rewards for yourself, Paymenow users friends and family can also benefit as an additional four Cell C numbers can be linked to their profile, which will also receive the same free rewards every time they recharge.

“Partnerships that help provide customers access to digital solutions that are relevant to their lifestyle needs are core to Cell C’s mission to change lives,” says Cell C COO Andre Ittmann

“No one should have to worry about how to stretch their budget and salary. The Cell C rewards programme has been designed with our users’ needs in mind,” says Paymenow CCO Bryan Habana. “It’s partnerships like this that really make the biggest impact on people. It shows we’re paying attention to what they need, and, hopefully, freeing up their funds for other basic necessities.”


About Paymenow

Paymenow is a company inspired by people and powered by technology. Paymenow is a responsible earned wage access (EWA) Fintech that empowers staff by giving them access to their already earned wages through a mobile app and website, while looking after their financial wellbeing.

The Paymenow platform promotes responsible financial behaviour and encourages a saving culture. Paymenow’s vision is to ease the burden inflicted by unregulated short-term money lenders through affordable, real-time access to earned wages and to educate and assist South Africans to reach their financial goals.

About Cell C

Cell C Limited is a proudly South African telecommunications and digital company that champions the needs, passions, interests and motivations of consumers to be at their best, by connecting them to a world of digital platforms and solutions, empowering people to realise their aspirations.